Introduction
Viva Technology 2024 was a whirlwind of innovation, creativity, and groundbreaking technological advancements. This year’s event was a melting pot of ideas and solutions that are set to shape the future. Here’s a comprehensive recap of the highlights and key moments from Viva Technology 2024.
1. Entrance Experience
Upon entering Viva Technology 2024, visitors were greeted with a streamlined check-in process. A fun fact to note is that approximately one-third of the attendees opted for digital badges, while the remaining majority chose traditional paper access. This blend of old and new methods of entry set the tone for the event, highlighting the balance between innovation and convention.
2. Wifi Connection Woes
Despite the high-tech environment, the wifi connection left much to be desired. A simple speed test revealed limitations in performance, indicating a critical area for improvement for future events. Reliable and fast internet connectivity is essential for a tech event of this magnitude, and this shortfall was a significant talking point among attendees.
3. OnePlan: Revolutionizing Event Planning
OnePlan stood out as a leader in event and venue planning software. As an official supporter of the Paris 2024 – Comité d’organisation des Jeux Olympiques et Paralympiques, OnePlan showcased its cutting-edge tools. I had an enriching conversation with Gaelle Catherall about a proposal to generate 2D plans into 3D venues, making it accessible for users without Autodesk expertise. This innovation allows users to visualize their plans effortlessly, breaking down complex barriers in event planning.
4. ScenTronix™ Every Human: Personalized Perfume Creation
ScenTronix™ presented an intriguing concept with « Every Human, » allowing attendees to create their own perfumes through AI. The process involved answering a questionnaire, after which the AI utilized existing knowledge to craft hyper-personal scents. This marriage of AI and personal preferences resulted in unique, custom fragrances, exemplifying the power of technology in personal care.
5. L’Oréal and OpenAI: Personalized Skincare Solutions
L’Oréal showcased a solution developed in collaboration with OpenAI. This innovation scans users’ skin quality and proposes a comprehensive skincare routine tailored to their needs, complete with matching L’Oréal products. This AI-driven solution not only enhances the user experience but also demonstrates effective product placement within the tech space.
6. LVMH Parfums Christian Dior: AI-Generated Visuals
LVMH Parfums Christian Dior utilized AI, specifically Midjourney, to create stunning visuals for their new perfume campaign. The highlight was a massive butterfly generated through AI, showcasing how technology can save time and money while delivering high-quality results. This innovative approach met the campaign’s needs and set a new standard for visual marketing in the fragrance industry.
7. L’Oréal Innovation Talks
One of the most engaging moments was the talk by Nathalie Cabut and Anouck Bizien-Mourgue for L’Oréal. They discussed the latest innovations being developed for consumers, addressing pain points and demonstrating how well-executed technology can create magical experiences. Their insights were invaluable, shedding light on the future direction of beauty tech.
EFAP and MBA Specializations
The event also featured insights from EFAP – École des nouveaux métiers de la communication, highlighting their MBA Specializations in Digital Marketing & Business. Notable figures such as Arnault Chatel, Vincent Montet, Wladimir Taranoff, and Véronique Moreau were present, contributing to the vibrant discussions and knowledge sharing at the event.
Conclusion
Viva Technology 2024 was a testament to the rapid advancements in technology and its application across various industries. From personalized skincare solutions to AI-generated marketing visuals, the event showcased the limitless possibilities of tech innovation. As we look forward to future editions, addressing areas such as wifi connectivity will be crucial to enhancing the overall experience.
Internal Links
For more insights on AI-driven solutions in skincare, check out our L’Oréal AI Skincare Innovations. Learn about the future of event planning with OnePlan’s 3D Venue Visualization.
External Links
For more information on Viva Technology, visit their official website. Discover the latest in AI and fragrance with ScenTronix.
Amine CHERIF – MBADMB PT5