[fusion_builder_container type="flex" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" border_sizes="" border_style="solid" spacing_medium="" spacing_small="" padding_dimensions_medium="" padding_dimensions_small="" box_shadow="no" box_shadow_blur=0 box_shadow_spread=0 gradient_start_color="" gradient_end_color="" gradient_start_position=0 gradient_end_position=100 gradient_type="linear" radial_direction="center center" linear_angle=180 background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed=0.3 background_blend_mode="none" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_transition_offset=0 scroll_offset=0 animation_direction="left" animation_speed=0.3 filter_hue=0 filter_saturation=100 filter_brightness=100 filter_contrast=100 filter_invert=0 filter_sepia=0 filter_opacity=100 filter_blur=0 filter_hue_hover=0 filter_saturation_hover=100 filter_brightness_hover=100 filter_contrast_hover=100 filter_invert_hover=0 filter_sepia_hover=0 filter_opacity_hover=100 filter_blur_hover=0][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" align_self="auto" content_layout="column" align_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" type_medium="" type_small="" order_medium=0 order_small=0 dimension_spacing_medium="" dimension_spacing_small="" dimension_spacing="" dimension_margin_medium="" dimension_margin_small="" margin_top="" margin_bottom="" padding_medium="" padding_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes="" border_color="" border_style="solid" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur=0 box_shadow_spread=0 box_shadow_color="" box_shadow_style="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position=0 gradient_end_position=100 gradient_type="linear" radial_direction="center center" linear_angle=180 background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed=0.3 animation_offset="" filter_type="regular" filter_hue=0 filter_saturation=100 filter_brightness=100 filter_contrast=100 filter_invert=0 filter_sepia=0 filter_opacity=100 filter_blur=0 filter_hue_hover=0 filter_saturation_hover=100 filter_brightness_hover=100 filter_contrast_hover=100 filter_invert_hover=0 filter_sepia_hover=0 filter_opacity_hover=100 filter_blur_hover=0 last="true" border_position="all" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time=1200 highlight_effect="circle" loop_animation="off" highlight_width=9 highlight_top_margin=0 before_text="" rotation_text="" highlight_text="" after_text="" content_align_medium="" content_align_small="" content_align="left" size=1 font_size="" animated_font_size="" line_height="" letter_spacing="" text_shadow="no" text_shadow_blur=0 text_shadow_color="" dimensions_medium="" dimensions_small="" text_color="" animated_text_color="" highlight_color="" style_type="default" sep_color="" animation_type="" animation_direction="left" animation_speed=0.3 animation_offset="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id=""]ETAT DES LIEUX - LE MARCHÉ DE LA COSMÉTIQUE EN 2020-2021[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_4" align_self="auto" content_layout="column" align_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" type_medium="" type_small="" order_medium=0 order_small=0 dimension_spacing_medium="" dimension_spacing_small="" dimension_spacing="" dimension_margin_medium="" dimension_margin_small="" margin_top="" margin_bottom="" padding_medium="" padding_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes="" border_color="" border_style="solid" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur=0 box_shadow_spread=0 box_shadow_color="" box_shadow_style="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position=0 gradient_end_position=100 gradient_type="linear" radial_direction="center center" linear_angle=180 background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed=0.3 animation_offset="" filter_type="regular" filter_hue=0 filter_saturation=100 filter_brightness=100 filter_contrast=100 filter_invert=0 filter_sepia=0 filter_opacity=100 filter_blur=0 filter_hue_hover=0 filter_saturation_hover=100 filter_brightness_hover=100 filter_contrast_hover=100 filter_invert_hover=0 filter_sepia_hover=0 filter_opacity_hover=100 filter_blur_hover=0 last="false" border_position="all" first="true" spacing_right=""][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" font_size="" line_height="" letter_spacing="" text_color="" content_alignment_medium="" content_alignment_small="" content_alignment="" animation_type="" animation_direction="left" animation_speed=0.3 animation_offset="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id=""]

L'industrie des cosmétiques a été bouleversée par la crise sanitaire que nous traversons depuis bientôt 1 an. Les comportements d'achat et habitudes des consommateurs ont, elle aussi, été modifiées.

En effet, la contrainte du port du masque obligatoire et les bouleversements économiques ont amené les clients à changer leurs habitudes voir leur mode de consommation.

Dans l'infographie suivante, plusieurs chiffres clés vous permettront de mieux comprendre l'évolution de ce secteur sinistré par la crise.

Cet article a été rédigé à la suite de l'analyse d'article de la FEBEA, Fédération des Entreprises de Beauté. N'hésitez pas à visiter leur site internet pour approfondir le sujet.

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margin_left=22]https://blog.mbadmb.com/wp-content/uploads/2021/02/000426858_5-300x300.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="2_3" layout="3_4" align_self="auto" content_layout="column" align_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" type_medium="" type_small="" order_medium=0 order_small=0 dimension_spacing_medium="" dimension_spacing_small="" dimension_spacing="" dimension_margin_medium="" dimension_margin_small="" margin_top="" margin_bottom="" padding_medium="" padding_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes="" border_color="" border_style="solid" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur=0 box_shadow_spread=0 box_shadow_color="" box_shadow_style="" 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Afin d’avoir une vision plus globale du marché des cosmétiques sur l’année 2020, je vous invite à consulter l'article de cette étudiante en MDA DMB, rédigé en début d'année. Elle revient sur la digitalisation du secteur des cosmétiques.

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