The Context Marketing Revolution

Methodological Note: Creation of AI Avatar

This is an "AI Methodological Note" prepared alongside my article titled "How I Built My Own AI Avatar (Video)." I recently published a new article on the MBA DMB blog and shared/published a video on YouTube. While writing this article, I utilized several AI tools. Below, I explain how I leveraged these tools to build my own AI avatar.

    The Tools:

    • Here is a list of all the tools utilized for this article and video production:

      -          Claude (Free version) Primarily used to draft the initial script for the video and generate ideas for the article.

      -          Gemini (Pro) Used minimally (barely)  to inquire about certain concepts  and generate visuals using "Nanobanna."

      -          ChatGPT (Free) Conducted initial brainstorming to define the article's content.

      -          Perflexity (Free) & Notebook LM Researched databases regarding current AI usage in marketing workplaces and accessed key data points.

      -          HeyGen (Free) : The primary tool used to create the avatar.

      -          Capcut & Vee (Free) Used for video editing and audio integration (adding sound).

    Exploration, Ideas, and Creativity:

    Initially, I sought inspiration from YouTube by watching various tutorial videos. Subsequently, I used Claude and ChatGPT to define the article's structure, and they helped me verify the overall logic of the video script.

    Planning and Organization :

    First, I explored YouTube for ideas and learned how to create an avatar via HeyGen. I then used Google Docs and Claude to structure the initial text and verify structural ideas for both the article and video. Afterward, I tested several AI tools to become proficient in using them (getting used to using them)  for my tutorial video. Once the script was finalized, I recorded the screen and my voice. After the video components were ready, I edited them and added a soundtrack. Finally, I drafted the article using AI tools for the final review. This AI assistance significantly accelerated my workflow and helped me validate my ideas, allowing me to focus more on content quality.

    Writing / Articulation and Advantages

    AI tools, particularly Claude, were instrumental in generating ideas and setting the appropriate tone. They also helped verify grammatical accuracy. Overall, these tools were highly effective and saved a considerable amount of time.
    Advantages and limitations: The main advantage of using AI in this project was its assistance in structuring content before the script was finalized. On the other hand, it enabled me to create a video without having to show my face on YouTube. I have always been hesitant to share my image online; however, this opportunity allowed me to finally try it. Furthermore, the tool is very effective for auditing my language skills and ensuring my knowledge aligns with the purpose of the article. Nevertheless, AI still lacks a nuanced "human touch," as some sentences sound too polished (unnatural) or use overly repetitive vocabulary.

    Ethics, Sources, and Hallucination :

    While observing data on Perplexity, I encountered several instances of "hallucination." Consequently, I found it necessary to double-check all information before utilizing the database. 

    Exemples, prompts et interactions: 

    • You are a native English speaker and also an English teacher at the university. Verify the grammar of this text : [SEVERAL TEXT]

    • [create a script about the subject below]

      # role : you create a script for me

      # situation : 나는 디지털마케팅 MBA를 전공하는 학생이고  AI 툴을 이용해서 내 아바타 영상을 만드는 튜토리얼을 만들어볼까 한다. 유튜브 영상을 만들 것이고 영상은 10분 이내로 만들 거고, 영어로 만들 거야.

      #contenu important :영상을 보는사람들에게 내가 AI로 만든다는것을 밝히는 내용을 넣을것

      #condition : this video will create about 10min, 단계별로 만들것