A few days ago, my team and I held a masterclass about the digitalization of extreme sports. This project enabled me to conduct numerous interviews going from athletes to influencer agencies and made me dig deeper into this sector. This raised the question on what kind of strategies brands should embrace in order to create breathtaking and esthetically appealing content around the discipline of extreme sports. Do they want to promote a product through these sportsmen with the help of an influencer campaigns or, to collaborate with them in order to work on their branding through advocacy programs ? Those are the questions I asked myself and I hope this article posted on Linkedin will help you to understand why athletes of extreme sports represent a great opportunity for brands.