RTFKT x Nike : The future of the clothing industry
RTFKT created in 2020 is a digital studio known to create viral sneaker designs, collectible exclusives, 3D & AR wearables, unique avatars and original art. The digital studio mainly relies on the latest in game engines, NFTs, blockchain authentication and augmented reality to create their works.
RTFKT is a major actor in phygital fashion, sneakers, and digital artifacts creation. The studio also worked with the legend, Takashi Murakami, to deliver the Clone X limited NFT avatar collection.
Following their long-awaited Genesis sneakers collection, RTFKT released multiple digital collections under the tutelage of Nike.
Each sneaker is inspired from Nike’s most notorious shoes and transformed into what could be the future of the sneakers industry.
In December 2021, Nike has acquired RTFKT.
“We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”, says John Donahoe, President and CEO of NIKE, Inc.