Pinterest’s new Augmented Reality feature

Pinterest’s new Augmented Reality feature

par | Fév 22, 2022 | Actualité, Digital Marketing, e-marketing, Phygital, Réalité Virtuelle, Social Media, Transformation digitale | 0 commentaires

Pinterest launched a new augmented reality feature called Try On For Home Decor a few weeks ago. It’s a new way for users to shop online via the Pinterest Lens tool.

It allows them to visualize what their home will look like with the items, before even buying them.

According to Pinterest, users would be five times more likely to buy on Pins powered by Try On than on traditional Pins.

Source : https://www.webmarketing-com.com/2022/01/31/1697748-pinterest-lance-fonctionnalite-realite-augmentee-try-on-for-home-decor