The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. Despite « influencer marketing » being one of the biggest buzz terms of the decade, it is extremely misunderstood. The most commun thought about “influencer marketing” is that brands use famous people with a big social media following as a billboard. But it’s deeper than that. The world is largely confusing attention with influence. As marketers, you absolutely need the attention of your target but by suggesting that we simply need to get in front of our audience with a great message, a great story, or an incredible product, we’re misled.
Attention is not success. #Influence is.
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