Beauty 4.0 5 Trends to keep an eye on! The beauty sector has entered a phase of notorious acceleration of the deployment of its digital activity. Indeed, forced by the pandemic and the restrictions that accompany it, beauty brands have had to rethink their services to maintain contact with their customers. With the help of technologies such as augmented reality (AR) and artificial intelligence (AI), brands have been able to continue to enchant consumers through virtual experiences, all more creative and immersive than each other. This unprecedented period sees consumer habits evolve and, at the same time, forces brands to adapt their business, marketing & communication strategies. Below are five beauty trends 4.0 to keep an eye on. Read the article
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By MEITE Mazéguéla | February 3rd, 2021