Dear readers, for my fourth article on the blog, I’ve chosen to write a first abstract about some of the tools used for an online marketing advertising for small or big businesses, based on all what I’ve studied during the 6 months as an MBADMB student.
As a marketer The Internet has made reaching to our target audience, no matter where they may be, much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online advertising can be overwhelming for a busy small business owner to navigate.
That’s why I’ve chosen to write this abstract that’ll serve as my quick guide to getting started with internet advertising. It contains the various advertising options, most commonly and terms in the industry, as well as some best practices for getting the most out of my marketing dollars. First of all, every business owner should know the basics, before he can launch a campaign, he needs to understand some of the most common terms used in the industry.
The inforgraphics below illustrates some of the principal basics that every marketer should know:
The contextual advertising is a necessity for every small or big businesses, for this tool the advertisers create ads then displayed on websites that have content targeted to the ad content. In general Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. For example: If an advertiser runs an ad for his website that sells dog leashes, his ad may show up on any number of websites within the ad network that discuss dogs, and more specifically, dog leashes.
Social Media Advertising
Compared with the SEA or to the classic advertising (including the RTB), the advertising on the social networks offers a major advantage: the characterization of the users (thus targets) is directly made by the members themselves. In the retargeting, we try to profile the Internet users according to their interactions, but with the SMA, we already know their profile. For the announcers, it will thus be possible to target exactly the audience of an advertising. The criteria of targeting will be different from a social network to others. In sum, with the Social media advertising you can advertise your products/Services on social media websites such as Facebook and Twitter.
The infographics below shows the process and the interface of Facebook ads:
The concept of Facebook ads allow advertisers can choose to promote a post on their page/profile, or a website, choose who to target based on a number of demographics, including: Age – Gender – Location – Interests. They are also told how far the ad could reach and set a budget, daily or for a lifetime maximum, for example: Advertisers can run an ad on a specific set of dates, or choose to run the ad continuously until the budget is reached and finally they choose to pay for clicks, or for impressions. Everything has advantages and disadvantages, and that’s also the case for Facebook ads, so let me illustrates for you some advantages and disadvantages in the infographics below:
Twitter ads allow to marketers to decide what they want their campaign to achieve: raise awareness of a specific Tweet, attract new followers, send traffic to their website, or increase engagement. Using targeting features to choose the audience they want to reach. Select geographic areas, the followers of a notable account, or target people’s interests. This tool run in an auction, and allow to the user to decide how much the marketer will pay for each interaction, such as a new follower or a click to his website same as facebook ads. Or you can use automatic bidding, which determines the best bid cost based on your budget and goals.
Advertisers can set a daily budget for the campaign, and the ad stops running when the budget is met. They also bid the maximum price they are willing to pay, but are often charged much less. Same as Facebook, Twitter ads has it’s black side, The infographics below present some advantages and disadvantages of the tool.
In summarry the online marketing advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. With so many options available – from PPC and paid social to online display advertising and in-app ads – It can be intimidating to newcomers, but it doesn’t have to be. I hope that you would appreciate the notions presented in my article, and I invite you to read the second part of the abstract, on April 9th , so wish you all a good reading, and stay connected and tuned for the second part of the article .