Technology & Africa fashion industryétique-2.jpg How African fashion brands can use technology to develop their business ? We know that the pandemic highly impact fashion industry and the fashion designer whole over the world. But some of them saw the opportunity to gain global visibility and touch a wider and diverse audience thanks to their creativity highlighted on digital platforms. Covid -19 has accelerated the use of digital tools and help entrepreneurs navigate to digital transformation. Many clothing brand are digital native and customers interact with them via DM. Technology is the link to bring the highlight on Africa fashion. It needs to be democratized to help brands to be more visible. British-Nigerian designer Tokyo James said :
“Technologies are here to amplify our voices. As fashion entrepreneurs, we create crazy stuff and use technology to push it to a wider audience. If you’re not in the world of technology, you will be left behind. »
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