Lire plus“The secret to a good experience isn’t the multiplicity of features on offer. A successful brand shapes customers’ experiences by embedding the fundamental value proposition in offerings’ every feature” Harvard Business Review.
Understanding how to become a data-driven company
Big data has encompassed many concepts and has become a buzz word over the years. Even though everyone seems to agree on its potential to create value, many companies still struggle to understand how to adapt it to their own business. As more and more enterprises move...« Experience at work » vs l’engagement des collaborateurs
On parle beaucoup de l’importance de la personnalisation du parcours client. Les entreprises doivent effectivement avoir une approche axée sur leur clientèle pour réussir. Seulement celle-ci ne s’étend pas toujours à l’experience collaborateur...
